Friday, March 9, 2012

Marc Jacobs - Plant A Seed Project


“PLANT A SEED – GROW YOUR TREE AND SAVE THE FOREST” program

The campaign’s mission is to protect and restore the Atlantic Forest in Brazil, one of the world’s most endangered tropical forests. To date only 12% of its original area remains and only 7% is well conserved.

At the centre of this worthwhile project are Marc by Marc Jacobs MMJ 261/s bio-based sunglasses, made from a material derived from castor-oil seeds. The chocolate coloured sunglasses, which feature leaf textured temples, are packaged in a chic case made from repurposed leather.

In support of this project, Marc by Marc Jacobs will make a contribution to The Nature Conservancy to support the restoration of the Atlantic Forest.

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